Monday, 23 May 2011

FACE OF CAMPAING: SCARLETT JOHANSSON

I have finished writting the report and I am now making the final changes to the marketing campaign. I recently decided that the face of the campaign should be Scarlett Johansson. I think she would be the perfect spokes model to advertise the product. L'oreal is well-know for it's celebrity endorsement, and has chosen Scarllet Johansson to do a few of its commercials. And I believe she would represent 'L'oreal Odeurs' PERFECTLY!! She is fresh, young, radiant and natural! Everything the brand stands for! 





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