This blog will be used to record the progress of my academic work for the final term of my Fashion Marketing and Promotion course. The blog will be updated constantly to show the progress of my work throughout the term.
Monday, 23 May 2011
FACE OF CAMPAING: SCARLETT JOHANSSON
I have finished writting the report and I am now making the final changes to the marketing campaign. I recently decided that the face of the campaign should be Scarlett Johansson. I think she would be the perfect spokes model to advertise the product. L'oreal is well-know for it's celebrity endorsement, and has chosen Scarllet Johansson to do a few of its commercials. And I believe she would represent 'L'oreal Odeurs' PERFECTLY!! She is fresh, young, radiant and natural! Everything the brand stands for!
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