This month I have been working on putting together my academic report, and have started to compile the buisness plan for the brand extension that will be incorporated into L'oreal. Previously I had said that the fragrance line was going to be called "Garden of Eden", but after doing some further thinking, I though the name should be more related to the brand as a whole, for the product proposition is to enhance the brand identity as well as providing costumers with a new product.
The name of the fragrance line has been changed to "L'oreal Odeurs", the products will carry the brand label and therefore create loyalty supported by the corporate brand.
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