FINAL POST!!!!!

Hello! This will be my last post, because this final project has come to an end. I finished writing the report two days ago and am now in the process of correcting any small mistakes I see. This project definitely put into practice all of the independent study skills I have gained throughout the course. The process has been long but it has given me great satisfaction to see I could overcome various obstacles to produce what I believe to be an above average project. 


All of the knowledge and skills learned throughout the two years of my course have been implemented into this project. And looking back and comparing the very first project we did, which was the Marks and Spencer's marketing plan, I know I have improved a great deal. 


I hope you enjoy the commercial, mood board and story board!!! And find the report interesting and factual!  

L'OREAL ODEURS COMMERCIAL STORY BOARD!

This will be the first "sneak peak" to the L'oreal Odeurs commercial. The Story board has been attached to this post. After long hours of filming and editing the commerical was finalized and will be soon posted on youtube for public viewing!

Before watching the commercial people must know that it is only a mock of what the real commercial is going to be, the real commercial will be starred by Scarlett Johansson which is the face of the product. I wanted the advert to simulate what I wanted for the portrayal of the product, and I think it was successfully achieved. You can make your own opinions after June 3rd when the advert will be posted on youtube.com

Here's the story board for now.....

FACE OF CAMPAING: SCARLETT JOHANSSON

I have finished writting the report and I am now making the final changes to the marketing campaign. I recently decided that the face of the campaign should be Scarlett Johansson. I think she would be the perfect spokes model to advertise the product. L'oreal is well-know for it's celebrity endorsement, and has chosen Scarllet Johansson to do a few of its commercials. And I believe she would represent 'L'oreal Odeurs' PERFECTLY!! She is fresh, young, radiant and natural! Everything the brand stands for! 

CHANGES AND UPDATES

This month I have been working on putting together my academic report, and have started to compile the buisness plan for the brand extension that will be incorporated into L'oreal. Previously I had said that the fragrance line was going to be called "Garden of Eden", but after doing some further thinking, I though the name should be more related to the brand as a whole, for the product proposition is to enhance the brand identity as well as providing costumers with a new product.

The name of the fragrance line has been changed to "L'oreal Odeurs", the products will carry the brand label and therefore create loyalty supported by the corporate brand.

Garden of Eden Commercial

After various days of preparation, the production of the commercial for the L'oreal perfume line has begun. The line has been called the "Garden of Eden", and the commercial aims to portray the target customer as well as the inspiration behind the actual product. 

The commercial will be posted on youtube in June. 

WELCOME POST

As I mentioned before this blog will be used for the sole purpose of recording the process of my final project for university. This being the first week was the most stressful week, for it's the time when I have to get everything together and figure out what I am going to do in order to have a foundation for my project. 


After long hours of thinking and thorough investigations I made the decision to focus my project on L'Oreal, the cosmetic brand. After doing some research on the brand, it was immediately apparent that the brand structures itself as a House of Brands, the company owns various cosmetic brands in the industry. Despite this finding it also was obvious that the own brand (L'Oreal) was lacking in a certain type of product, which is fragrances. 


Because of that, I decided to base my buisness proposal on that idea. I decided to introduce a line of fragrances to L'Oreal as an own brand. I will present my buisness proposal to my tutor on Tuesday, if he approves of my idea I will begin on the second stage of the project, which consists in actually developing my idea. 


Stay tuned for further progress...