After long hours of thinking and thorough investigations I made the decision to focus my project on L'Oreal, the cosmetic brand. After doing some research on the brand, it was immediately apparent that the brand structures itself as a House of Brands, the company owns various cosmetic brands in the industry. Despite this finding it also was obvious that the own brand (L'Oreal) was lacking in a certain type of product, which is fragrances.
Because of that, I decided to base my buisness proposal on that idea. I decided to introduce a line of fragrances to L'Oreal as an own brand. I will present my buisness proposal to my tutor on Tuesday, if he approves of my idea I will begin on the second stage of the project, which consists in actually developing my idea.
Stay tuned for further progress...
